TikTok
I'm currently a Content Design Manager in TikTok’s Global Monetization Product and Technology organization. As the interim team leader, I oversee a group of fourteen direct reports and two contractors. We work on TikTok Ads Manager, our flagship advertising platform, along with other areas like Commerce, Measurement, Signal, and more. Besides managing the team, I also jump in on high-priority individual contributor projects whenever needed.
Recent work
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Content style guide
One of the first big projects I undertook at TikTok was completing a team style guide. The monetization team up to this point had been following the style guide created for the consumer team, which was a good place to start, but since we’re talking to a different audience—namely creators, agencies, and advertisers—we needed our style guide to document how we were using language within Monetization. The guide covers everything from language choices, interface elements, how we handle things like numbers and currency, and much more.
Keystone
Keystone is TikTok Monetization’s new design language. As part of its phase two rollout, I wrote and presented an educational course called Writing for Keystone. The presentation was delivered to product designers at TikTok’s San Jose campus in October 2024, and a recorded version will be part of future Keystone onboarding and educational efforts.
Before becoming a manager at TikTok, I was a Lead Content Designer. During my year+ as a CD, I shipped more than a hundred projects. One of those projects was launching three new advertising objectives in Promote: More leads, more phone calls, and more website conversions. Promote is the self-serve advertising platform within TikTok, with average daily active orders of 550K+ and 400K average daily active users. Average daily revenue from Promote is around $1.5M. I was the sole content designer working with PM, PD, and Eng to deliver these net-new end-to-end flows.
